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Saffron Brand Consultants
Saffron Brand Consultants is an independent global brand consultancy specialising in business transformation, brand strategy and design. The company has offices in Madrid, London, New York, Mumbai, Vienna and Istanbul. Founded in 2001 by Wally Olins and Jacob Benbunan. Led by Jacob Benbunan and Ian Stephens, Saffron works with global companies and institutions across a wide range of sectors including professional services, banking, retail, fashion, luxury, telecommunications, education, places and not for profit.
==History==
Saffron was founded in Madrid and London in 2001 by Wally Olins, CBE, and Jacob Benbunan, after they left Wolff Olins, another brand consultancy that Olins co-founded with Michael Wolff in 1965. Wally Olins defined corporate identity as 'strategy made visible'.〔Wally Olins. The Corporate Identity. Thames & Hudson Ltd (6 Nov 1989)〕 He was a leading brand expert and author of several books on brand and identity, including his seminal work ‘Corporate Identity’ (1989), ‘Wally Olins: On Brand’, which was published in 20 countries, and most recently 'Brand New: The Shape of Brands to Come', published by Thames & Hudson in April 2014.
The company is composed of strategists, designers and account managers operating across the world. In 2007 the company opened an office in New York, then in Mumbai (2008), Vienna (2009), and most recently, in Istanbul (2012), Miami (2013)- all offering a range of brand services, strategy, marketing and design. Saffron also has partner agencies in Dubai, Lima, Bogota and São Paulo.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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